Audio Business Books – Harness the Power of Audio Learning to Cut Your Learning Time in Half!

Audio learning has been around for many years now, but thanks to the introduction of mp3 players and the internet, we are beginning to see an even greater shift towards this type of learning and training tool. Where previously the most common approach for studying was simply by reading lengthily and often time consuming books, individuals are now making the productive shift toward audio business books and video learning.

And whilst video learning does present itself as an amazing tool for demonstrating intricate business systems by visually illustrating various business models and graphs etc, they inevitably rely on the individual’s full attention to be able to take in the information being displayed, and thereby reduce the individual’s ability to continue with their day. Unfortunately this drawback is not just restricted to learning from videos on ones home or office computer, the same applies to portable types of video devices too.

So how can you overcome these obstacles to build knowledge and save time?

Well, this is where audio learning has many advantages over reading and video learning. Compared to business books which inevitably require multiple reads to fully digest, audio business books are not only able to be played repeatedly over a short period of time, but thanks to the fact that they don’t require your visual attention either, they also allow you to go about your day conducting many tasks which using books or video would simply not be possible e.g. eating lunch, working out or driving your car.

After all, can you imagine tying to watch a video or read a book on economics whilst driving down the highway to work? Not only would this be near impossible, it would be highly illegal and extremely dangerous. On the other hand, listening to informative audio business books under the same circumstances would prove to be highly productive and beneficial. You would in effect be killing multiple birds with one stone!

And what’s great too is that with business audio books being priced in the same range as normal books, they are an affordable alternative. This is not to suggest that you totally refrain from reading books altogether, as books do have their place, but I’m simply looking to point of the potential benefits that can be gained by adding audio learning to your learning portfolio.

Especially if you lead a busy and hectic lifestyle, which many modern business people do, it can dramatically help you increase your knowledge during times where any other form of learning would simply not be possible.

So in the these modern every changing times, where staying informed of the latest changes in your market, is the only true way to survive in business, I believe that audio learning can help become give you the edge you need by dramatically reducing your learning time. After all, isn’t time our greatest and most valued resource?

I like to remember a little statement that mind performance expert Tony Robbins one said “You can always get more money, but you can never get more time!”

10 Rules for Achieving English Fluency

Rule 1: Use Synonym Swaps – The Strength of Simplicity

I’m sure you know what synonyms are. If you don’t, a synonym is simply a word that has the same or nearly the same meaning as another word. For example, ‘funny’ is a synonym of ‘humorous’. This rule is all about using synonyms to expand our vocabulary and make us sound much more fluent.

We all use some words too often in English. Even native speakers do it. This can make you sound like you are repeating yourself.

For example, I often hear students repeating the same words again and again, like this: “that painting is beautiful”, “your daughter is beautiful”, “London is a very beautiful city”, “you have very beautiful eyes” etc.

Often, students get so familiar with some words that they fail to expand their vocabulary. I tried and tried to think of a solution to this problem, when it suddenly hit me: simply use a synonym!

Here is how you put this rule into action: use a thesaurus to find a synonym for a word you use too much. Then, simply swap the word for an interesting synonym.

Let’s try it on the sentences above: “that painting is magnificent”, “your daughter is gorgeous”, “London is a truly stunning city”, “you have amazingly charming eyes”.

Can you see how powerful this is?!

This rule does many things for your English: it will get you thinking about which words you use too often and need to change; it will expand your vocabulary without having to learn new definitions; and it will make you sound much more fluent and interesting.

You can implement this rule right away:

• Think of a word you use too often and in what situations you use it.

• Write down a few sentences that you might say using the word (like I did above with ‘beautiful’).

• Find a suitable synonym and rewrite the sentences with the new word.

• Review these sentences every day for a few minutes, reading them aloud.

• Keep this word in mind and use it instead of the old one in your speaking and writing.

You might have to try hard to remind yourself about using the new word for a while, but once you use it two or three times, it will feel natural and will become part of your new vocabulary.

Start with changing one or two words a week and then increasing it as you get comfortable with this rule.

Rule 2: Listen, Listen, Listen! – Why Listening is King

I can’t stress this rule enough. You need to listen to English as much as possible, whether it’s music, movies, podcasts, speeches, debates or audiobooks, don’t stop listening!

All the most successful students I have taught had an MP3 player that they took with them everywhere. On the MP3 player, they had a library of English audio that they always listened to, again and again.

They listened on the bus, in the car, while walking, while jogging, in the gym, while washing the dishes, while travelling on a train. You get the idea!

Listening is basically how we learn any language. How do babies learn their native language? For the first year of their lives, all they do is listen. They become familiar with the sound patterns, the intonation, the phrases and the vocabulary of their language. As they listen more and more, they become fluent and natural in the language.

Of course, as adults, we can speed up this process a lot.

Follow this rule today: search for some interesting audio that interests you. There are so many free resources on the internet to choose from. If you’re not sure where to start, I suggest searching for free audiobooks. Transfer the files onto your MP3 player and make sure you bring it with you wherever you go.

MP3 players are perhaps the most powerful tool for learning English.

Rule 3: Read for Pleasure – The Power of Enjoyment

For many students of English, the only reading they do is for studying English. However, I suggest doing another type of reading: read for pleasure.

Reading for pleasure simply means choosing a text that interests you and reading it without getting stressed about the grammar, vocabulary etc.

When you are relaxed, your brain is able to take in much more and you will learn without even trying. All my students who reach an extremely high level of English read books, magazines, blogs and newspapers.

Even if you feel you can’t read a newspaper or magazine because there are lots of unknown words, there are books and blogs out there that are suitable for all levels of English.

So, why not start today? Search for a blog in a topic that you are interested in. There are millions of blogs on just about every subject you can think of.

Rule 4: Use Movies/Dramas – Studying These Excellent Resources

Who doesn’t like movies or dramas? They are one of the best resources for learning English if you know how to use them for studying.

I understood the power of this idea from a student I once taught. She used the movies to reach a very high level in English. She downloaded the movie scripts from the internet, printed them out, and used them to study English.

She read the script little by little, learning vocabulary and phrases along the way. She would watch and listen to the movie many times, and each time she watched and listened, her English improved a bit more.

By the end of this, she learned huge amounts of vocabulary, phrases, pronunciation, intonation and grammar. All this while enjoying the movie!

The reason this technique is so powerful is because it allows you to learn everything in context, in a real, interesting situation. You also listen to real, natural English, the way natives really speak.

After I learned about this technique, I made all my other students use it too. The results were amazing! Their English improved rapidly and they quickly sounded really natural with their use of vocabulary, phrases and pronunciation.

You can keep watching one movie until you understand all of the vocabulary and phrases, or you can change movies often. The important thing is to make sure you learn something from each movie and come away from it a better English speaker.

You don’t have to watch the whole movie in one go. You can watch the sections that you studied in the script, 10 or 20 minutes at a time. This way you can manage your time effectively and don’t have to sit down for hours each time.

Once you get through the whole movie, go back to the beginning and study more deeply. Repeat this and you will see amazing results in your English ability.

Rule 5: Be Consistent – Consistency is Key

Getting consistent exposure to English, day after day, is what really gets you to English fluency. But you must make the effort to be consistent.

And remember, exposure to English doesn’t just mean studying boring grammar books or memorizing vocabulary lists; it can mean listening to MP3s, watching movies and reading for pleasure.

My definition of consistent exposure means reading or listening to English every day for one hour. If you can do more, that’s great! But one hour a day doesn’t seem such a long time and is easy for everyone to do.

I have had many students who owned businesses, had families and other big responsibilities who simply didn’t have much time. However, they could all find an hour every day, and once they started this consistent exposure, their English improved fast.

Start from today, at least one hour a day (more is fine too!).

Rule 6: Stay Motivated – What are The Benefits of Studying English?

It’s important to stay motivated when learning English. We all have times when we feel it is difficult to find the time to study. How can we stay motivated and really WANT to learn English?

The answer to this is to look at the benefits of learning English. Why are you learning English? There must be a reason (or many).

If you are studying for just one reason, think of other benefits that will come from learning English. For example, if you are studying to get a better job, what other benefits come with that better job? More money? A nice car? A bigger house? More travelling? Eating out more?

Look at the bigger picture. This will excite you and keep you wanting to improve in your English and it even makes the studying more enjoyable!

Try this today to keep really motivated to study English:

• Write the heading ‘What Benefits will I Receive When I Become Fluent in English?’

• Write down or type all these benefits. Remember to look at the bigger picture. If you are studying English to go to a good university, what benefits come with that?

• Use pictures under your sentences to get you really excited and motivated to study. For example, if English can bring you more money, include a picture of a big pile of money (use Google images to find pictures).

• Quickly read these benefits every morning so that you have a real hunger to learn English.

The reason this works is because in life, we always do things that will bring us benefits. When studying English, it’s easy to forget the benefits it will bring, so this rule reminds you of those to keep you inspired.

This is something that I recommend all my students to do and they all feel that English is not something boring, but that it is an exciting challenge that can bring them all these great benefits. Can you see the amazing feeling that brings?

Try it today. Get thinking about all the benefits that will come your way and get writing!

Rule 7: Learn Idioms – Why Learn These Unusual Expressions?

This is an area that is very often left out by English learners, but it is so important. Idioms are so common in everyday English that native speakers sometimes don’t even realize they are using them. If you want to understand native speakers’ natural way of speaking, learning idioms is essential. They are often very fun and interesting too!

Here are some common examples of idioms that are used in everyday English:

That science exam was a piece of cake! = easy

John is really stressed. He bit off more than he could chew. = he took on too much work

There are probably thousands of idioms used in English, but learning them all is not necessary. There are probably a few hundred that are used often and less than a hundred that are very common. Learning these very common ones is a great start.

And remember, not all native speakers use all these common idioms, but they will understand them when someone else says them. This is the key: knowing what these idioms mean.

Even if you don’t use them in your speaking right away, it doesn’t matter. At least now when someone else uses the idiom, you know exactly what he or she is talking about. If you are eventually able to use them, even better!

So, start learning idioms today!

Rule 8: Take Advantage of Free Resources – An English Learners Paradise

Today, English learners have so many free resources, it’s amazing to think about. Just on the internet, you can find thousands of articles and worksheets that can help you improve. Plus, there videos, audio files, forums, translation tools, dictionaries etc.

English learners don’t have to sit in a classroom or go to the U.S.A, the U.K., Canada or Australia to learn English. They can go on the internet and find powerful tools and resources for improving quickly.

Rule 9: Learn the Grammar Rule then Listen to it – Making Grammar ‘Stick’

This is something that I make all my students do and it works so well that I’m surprised not many English students follow this.

The key to learning grammar is not to sit down for hours reading the rule and writing it again and again, trying to remember it. This technique might work, but many people find it boring and ineffective.

Here is what you should do to learn grammar and make it stick:

• Read the grammar rule briefly, getting a rough idea of how it works. Don’t try to understand the rule 100% at first.

• After, make a recording of some sentences which contain the grammar rule. You can easily find example sentences in grammar books or on the internet. You can record the sentences yourself or kindly ask a native speaker to record them for you.

• Next, listen to the example sentence recordings MANY times. What you are doing here is isolating the grammar structure for intense study.

• Occasionally, go back to the written rule and read it again to understand more deeply. Once it has become clearer, return to the listening.

• You can then move onto the next grammar rule and repeat the technique.

Now, once you hear and see these grammar rules, you will instantly recognize them, and you will understand what has been said and the meaning.

With my rule, instead of studying the structure and waiting to hear it in natural speech a few times, you can focus on the structure and listen to it 50, 60 or 100+ times! This is extremely powerful for making grammar natural without studying it for hours and hours every day.

Don’t forget, you can listen on the go like I mentioned in rule number 2. Listen to these structures on the bus, when exercising, when driving etc.

This technique will ingrain the grammar structure in your brain. After a short time, you will be using the grammar structure in your speaking freely.

Rule 10: Increase Your Word Power – Vocabulary Expanding

So, now we are on one of the most important rules of all: how to expand your vocabulary by learning new words. We already looked at how to expand your vocabulary using synonyms, but what about learning new meanings?

Looking up words in a dictionary as you read them takes time and the word is rarely remembered the first time. The key to remembering vocabulary is to see and hear the word again and again in context. We can speed up this process using my vocabulary expanding technique:

• Choose 5 new words that you would like to learn (you can try more words but 5 is a good place to start).

• Write down a simple definition of each word. Shorter definitions are easier to remember. Use a learner’s dictionary to find short definitions.

• Write 5 sentences using the new words (one new word in each sentence). Try to make the sentences meaningful to you. Don’t just make anything up, make it a true sentence (whenever possible). This makes it more relevant to you and easier to remember.

• Each day for 10 minutes, review the new words, the definitions and your sentences. And (this is very important) read each word, definition and sentence aloud. This will train your voice and brain to become familiar with the word, and allow you to start using it in real conversations.

After a few days, you will have consistently reviewed the new vocabulary and should start being more comfortable with some of the words. As soon as you feel comfortable with a word, replace it with a new word, definition and sentence, and continue the process.

Put all the old words on a master list. From time to time, you can go through this master list to refresh your knowledge of these words.

You should always have 5 words in your list that will be reviewed every day.

This repetition of seeing and saying aloud the words, the definitions and meaningful sentences is what allows you to remember the word.

To make this learning even more powerful, record the words, definitions and sentences, and listen to them as well.

So, there you have my 10 Rules for Achieving English Fluency.

If you start using just a few of these rules you will notice great results. However, use all 10 and the effect is incredible!

Audio Books Annual Awards

Audio books which excel are recognized by the Audio Publishers Association (APA) each year in a ceremony known as ‘The Audies’. The Audies is the audio books equivalent to The Oscars awards for films, and this year takes place in Los Angeles at the end of May.

The APA recognizes the best audio books from over 30 categories and in 2008 they have introduced an additional category, namely, The Achievement in Abridgment Award. There is also an Audiobook of the Year award.

The audio books which have been selected for nomination will be announced in early February 2008.

A selection of Audie award winners for last year 2007 is as follows:

Category: Mystery

For excellence in narration, direction, engineering, mix and abridgment when applicable of an unabridged or abridged mystery audiobook,usually featuring a protagonist trying to solve a crime, usually a murder committed early in the story.

The 2007 winner was Echo Park, Publisher: Hachette Audio, Author: Michael Connelly, and Narrator: Len Cariou.

Echo Park synopsis:

In 1993, Marie Gesto disappeared after walking out of a supermarket in Hollywood. LAPD detective Harry Bosch caught the case, but the young woman never turned up, dead or alive, and it was an investigation Bosch couldn’t close. Now Bosch works in the Open-Unsolved Unit, where he still keeps the Gesto file on his desk, when he gets a call from the DA. A man accused of two heinous killings is willing to come clean about several others in a deal to avoid the death penalty. One of these is the murder of Marie Gesto.

Bosch is now tasked with taking the alleged killer’s confession to make sure he is not scamming the authorities to avoid a date with death. In doing so, Bosch must get close to a man he has sought – and hated – for thirteen years. When Bosch learns that he and his partner missed a clue back in 1993 that could have led them to Gesto’s killer – and that would have prevented all the murders that followed – his whole being as a cop begins to crack.

Michael Connelly’s enthralling new novel in audio book format pits the detective. People magazine calls “one of the most complex crime fighters around” against the most brilliant and sadistic killer he has ever confronted. And it proves once again that “in suspense… Connelly has no superiors” (Washington Post).

Category: Solo Narration – Male

For excellence in the solo reading of an audiobook by a male, any category.

The 2007 winner was Peter and the Shadow Thieves, Publisher: Brilliance Audio, Authors: Dave Barry and Ridley Pearson, and The Narrator was: Jim Dale.

Peter and the Shadow Thieves synopsis:

In this riveting and adventure-packed follow-up to the award-winning New York Times bestseller Peter and the Starcatchers, Peter leaves the relative safety of Mollusk Island – along with his trusted companion, Tinker Bell – for the cold,damp, dangerous streets of London.

On a difficult journey across the sea, he and Tink discover the dark and deadly slithering part-man/part-creature Lord Ombra, who is intent on recovering the missing starstuff – celestial dust that contains unimagined powers. In London, Peter attempts to track down the indomitable Molly,hoping that together they can combat Ombra’s determined forces. But London is not Mollusk Island; Peter is not the boy he used to be; and LordOmbra – the Shadow Master – is unlike anything Peter, or the world, has ever seen.

Category: Solo Narration – Female

For excellence in the solo reading of an audiobook by a female, any category.

The 2007 winner was Telegraph Days, Publisher: Simon & Schuster Audio, Author: Larry McMurtry and the

Narrator: Annie Potts.

Telegraph Days Synopsis:

When Nellie Courtright and her brother Jackson are unexpectedly orphaned by their father’s suicide, they make their way to the nearby town of Rita Blanca. Once there, Jackson manages to secure a job as a sheriff’s deputy, while the ever resourceful Nellie becomes the town’s telegrapher.

Together, they inadvertently put Rita Blanca on the map when young Jackson succeeds in shooting down all six of the ferocious Yazee brothersin a gunfight that brings him lifelong fame but which lie can never repeat because his success came purely out of luck. Nellie almost conquers the heart of Buffalo Bill, the man she will love most in her long life, and goes to meet, and witness the exploits of Billy the Kid, the Earp brothers, and Doc Holliday.

A big, brilliant saga full of life, love, shootings, real Western heroes and villains, Telegraph Days is Larry McMurtry at his epic best.

Category: Narration by the Author or Authors

For excellence in the reading of an audiobook by the author or authors of that audiobook, any category.

The 2007 winner was The Tortilla Curtain, Publisher: Blackstone Audio, Inc., Author: T.C. Boyle and the

Narrator: T.C. Boyle.

The Tortilla Curtain Synopsis:

Topanga Canyon is home to two couples on a collision course. Los Angeles liberals Delaney and Kyra Mossbacker lead an ordered sushi-and-recycling existence in a newly gated hilltop community: he is a sensitive nature writer, she an obsessive realtor. Mexican illegals Candido and America Rincon desperately cling to their vision of the American Dream as they fight off starvation in a makeshift camp deep in the ravine.

From the moment a freak accident brings Candido and Delany into intimate contact, these four and their opposing worlds gradually intersect in what becomes a tragicomedy of error and misunderstanding.

Looking forward to the announcement of the audio books selected for the 2008 Audies awards nominations. These are due to be released February 4th 2008.